Political Mail

In the mid-80′s and thru the 1990′s, the political tactician Karl Rove built and perfected the direct-mail strategy that was was to be his route to power and influence… and his method for getting candidates elected.

His direct mail campaigns put a premium on focused, aggressively-worded messages that were aimed at discrete audiences delivered one constituency at a time. Rove understood that it was and remains today, very expensive and less effective to reach and motivate political and issue-oriented constituents through television advertising alone… and that the new precision in direct mail was the key. Some years later in the 2008 cycle the web, email and the social media phenomenon burst on to the political scene. Few today doubt the  impact of these new channels.

But the 2008 election cycle would also make clear that the full potential of email as a precision campaign tool was not yet a reality. Campaigns were still engaging in “Spray and Pray” broadcasting using inferior, poorly verified email source data and the near complete lack of any real-time analytics. Email as a fundraising and get out the vote tool still fell short of the powerful political tool it could be.

To match the effectiveness of conventional postal mail while also delivering the advantage of the lower cost web-based communications, the email campaigns of 2008 would have to be replaced with segmented messaging to the best possible voter data with tracking and analysis that would allow 2012 campaigns to manage and adjust the message.

The VoterACT Email Services Platform ids the 2011 response to that shortfall. It is the “trifecta” of segmented email messaging combined with best possible voter data with world-class, real-time broadcasting metrics and analytics… all in ONE solution.

And VoterACT is just one of the three new tools for campaigns that PoliticallyDIRECT now offers you. VoterACT is complemented by VoterCARD and VoterREDIRECT.